2. TYPE OF INFORMATION COLLECTED AND USE OF INFORMATION. We collect two types of information about our Website Users: Personally Identifiable Information and Non-Personally Identifiable Information.
Personally Identifiable Information. Personal Identifiable Information is data that can be used to contact identify or locate a person. Personally Identifiable Information identifies a specific User. When you engage in certain activities on the Website, such as creating an account, ordering a product or service, adding items to your shopping cart, submitting content and/or posting content in discussion forums, entering a contest, filling out a survey, attending our sponsored events, posting a review, sending feedback, requesting information, submitting an affiliate agreement, applying for a job, posting a picture or video or signing up for special offers, from us or any of our third party affiliates through the Website (collectively, "Identification Activities"), we may ask you to provide certain information about yourself. You are not obligated to engage in an Identification Activity. WE DO NOT SELL YOUR PERSONALLY IDENTIFIABLE INFORMATION.
Contact Information. If you elect to engage in an Identification Activity, however, you may be asked you to provide contact information about you, such as your first and last name, mailing address (including zip code), email address, telephone number, date of birth and account information.
Transactional Information. If you order any products or services, you may be asked to provide your credit card number, expiration date, billing address, authentication/security code or related information.
Depending on the activity, some of the information you may be asked to provide may be identified as mandatory or voluntary. If you do not provide the mandatory information for a particular activity that requires it, you will not be permitted to engage in that activity. We may collect, store and use Personally Identifiable Information to, directly or indirectly, provide products and services to you. The Personally Identifiable Information makes the checkout process easier, helps you track your past purchases and orders, enhance the operation of the Website, customize ours and our third party partners' marketing and promotional efforts to your tastes and location and future shopping interests. The data gathered helps us analyze Website use, improve our product and service offerings, and tailor your experience with us and our third party partners and affiliates. For example, we may use your comments and feedback to advertise our services, and post your comment in our marketing materials or on our Website.
We also gather and store Transaction Information if you contact us through postal mail telephone, email, text messaging, social media interaction, or other methods of communication.
Non-Personally Identifiable Information. Non-Personally Identifiable Information is information that does not identify a specific User. This type of information may include things like the Uniform Resource Locator ("URL") of the website you visited before coming to our Website, the URL of the website you visit after leaving our Website, the type of browser you are using and your Internet Protocol ("IP") address. We, and/or our authorized third party service providers, partners, affiliates and advertisers, may automatically collect this information when you visit our Website through the use of electronic tools like cookies, web beacons or pixel tags, as described herein.
We use Non-Personally Identifiable Information to troubleshoot, administer the Website, analyze trends, gather demographic information, comply with applicable law, and cooperate with law enforcement activities. We may also share this information with our authorized third party service providers, partners, affiliates and advertisers to measure the overall effectiveness of our online advertising, content, and programming.
3. RELEASE OF PERSONALLY IDENTIFIABLE INFORMATION. WE DO NOT SELL YOUR PERSONALLY IDENFIABLE INFORMATION. We will not share your Personally Identifiable Information with other parties, except as provided below:
Sharing Information with Affiliated Vendors. We provide some products or services with affiliated vendors ("Affiliated Vendors"). Sharing your Personally Identifiable Information with Affiliated Vendors helps us provide you with better service and track the value of our program and offers. Sharing this information will allow an Affiliated Vendor to market directly to you should they choose to do so. Sharing Personally Identifiable Information with an Affiliated Vendor is only possible if you engage in an Identification Activity, and only to the Affiliated Vendor is involved in the specific transaction.
Sharing Information with Affiliated Businesses. We may provide in kind products or services with retail merchants who offer products, services or discounts through the Website or otherwise do business with us ("Affiliated Businesses"). We may share your Personally Identifiable Information with an Affiliated Business so they can contact you regarding an offer or transaction. Sharing this information will allow an Affiliated Business to market directly to you should they choose to do so. However, we will only share Personally Identifiable Information with an Affiliated Business if you engage in an Identification Activity, and only to the Affiliated Business involved in that Identification Activity.
Sharing Information with Authorized Third Party Service Providers. We provide some of our services and products through third parties. These "Third Party Service Providers" perform functions on our behalf, like sending out and distributing our administrative and promotional emails. We may share your Personally Identifiable Information with such Service Providers to fulfill orders, deliver packages, send postal mail or email, administer contests or sweepstakes, remove repetitive information on customer lists, analyze data, provide marketing assistance, provide search results and links, process credit card payments, operate the Website, troubleshoot, and provide customer service. We may also collect personal information from individuals and companies ("Affiliates") with whom we have business relationships. We may also have to share these Affiliate’s information with Service Providers to accomplish our administrative tasks. For example, if you order merchandise, we release your credit card information to the card-issuing bank to confirm payment for the merchandise and, if applicable, release your address to the delivery service to deliver the merchandise. Likewise, we may release an Affiliate's information to our bank to send out a payment.
We encourage Affiliated Vendors, Affiliated Businesses, Third Party Service Providers, Affiliates and other third party partners and affiliates to adopt and post privacy policies. The use of your Personally Identifiable Information by such parties is governed by the privacy policies of such parties and is not subject to our control.
You hereby consent to us sharing your Personal Information under the circumstances described herein.
4. User Choices on Collection and Use of Information. As User, you always have the choice not to provide information. However, provision of information may be required to engage in certain activities on the Website.
Administrative Emails. As a condition of account registration, will require your agreement to receive administrative and promotional emails. Along with updates about our products and promotional offers, we will send you information regarding your account activity and purchases. You cannot opt-out of these administrative emails. "Administrative Emails" relate to a User's activity on the Website. These include emails regarding a particular User's account, requests or inquiries and purchases of products and services.
Promotional Emails. "Promotional Emails" are optional. Promotional Emails update you about new services available on our Website, advertise our offers, products and services, including exclusive offers, and/or the offers, products and services of our Advertisers and Affiliates. We send Promotional Emails to Users who register with us and have not opted-out of receiving Promotional Emails.
Transaction Related Information. Users have a choice with respect to the sharing of their Personally Identifiable Information to certain third parties ("Marketing Partners" and/or "Affiliated Businesses") for direct marketing purposes. However transaction related information necessary to complete transactions will be shared with Affiliated Businesses, Affiliated Merchants, or Third Party Service Providers. As described above, if we share your Personally Identifiable Information with Affiliated Business or Marketing Partners, such companies may contact you regarding products and services that may be of interest to you. If you do not want us to share your Personally Identifiable Information with Affiliated Businesses or Marketing Partners for direct marketing purposes, you may elect to opt-out of such information sharing. You can do this by (1) adjusting your account preferences after you sign up as a registered User indicating what information you do not want us to share with Affiliated Businesses or Marketing Partners. Please note that because email addresses and names are one mechanism used by Affiliated Businesses to track the success of our service, we must share your name and address with an Affiliated Businesses when you purchase or redeem coupons or promotional certificates to that particular Affiliated Business. If you receive unwanted communication from an Affiliated Business, contact such Affiliated Business directly to address such communications.
Please note that opting out of our Promotional Emails or information sharing as described above will only affect future communications from us. This means, for example, that while we will promptly stop sharing such information once we receive your opt-out request. If we shared your information with an Affiliated Business or Marketing Partner before your request, you must contact such Marketing Partner or Affiliated Business to directly opt-out of their communication.
5. Security of Information. We take numerous precautions to protect the security of Personally Identifiable Information. You can access your Personally Identifiable Information on our Website through your account. The password is encrypted. Do not share your password with anyone. In addition, your Personally Identifiable Information resides on a secure server that only selected personnel and contractors have access to. We encrypt certain sensitive information using Secure Socket Layer (SSL) technology to ensure that your Personally Identifiable Information is safe as it is transmitted to us.
Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed 100% secure. While we employ commercially reasonable security measures to protect data and seek to partner with companies which do the same, we cannot guarantee the security of any information transmitted to or from the Website, and are not responsible for the actions of any third parties that may receive any such information.
Other Tracking Devices. We may use other then-current industry standard technologies like pixel tags and web beacons to track your use of our Website pages and promotions, or we may allow our Third Party Service Providers to use these devices on our behalf. Pixel tags and web beacons are tiny graphic images placed on certain pages on our Website, or in our emails. These allow us to determine whether you have performed a specific action. When you access these pages or open or click an email, pixel tags and web beacons generate a Non-Personally Identifiable notice of that action. Pixel tags allow us to measure and improve our understanding of visitor traffic and behavior on our Website, as well as give us a way to measure our promotions and performance. We may also utilize pixel tags and web beacons provided by our Affiliates and/or Marketing Partners for the same purpose.
8. Miscellaneous Privacy Issues.
Children. Minors under the age of 18 may not use the Website unless there is parental approval. We do not collect or maintain information from anyone known to be under the age of 18.
Public Areas. We may provide areas on our Website where you can publicly post information about yourself, communicate with others, or review products, services, restaurants, and submit media content. This information may be accessible by other consumers and companies and may appear on other websites or web searches, and can therefore be read, collected, and used by others. For example, if you post your email address along with a public restaurant review, you may receive unsolicited messages. We have no control over who reads your postings or what other users may do with the information you voluntarily post. Please use caution when posting any personal information.
9. Contacting Us. Please visit our contact page